Why Property Styling Gets You The Best Sales Price

23 Apr 2024 by omg

Trying to sell your property is never a walk in the park. With such a competitive market, especially in Sydney, it can be hard to grab the attention of prospective buyers and land the best possible deal. This is where real estate property styling comes in.

More than just making a house or apartment look nice, home property styling can yield to a multitude of benefits, including a higher asking price. In fact, based on a 2019 article by Your Investment Property Magazine, homeowners can see a boost in sale prices to the tune of 10% on average with a well-executed property styling.

If you’re looking to make a small investment on your property now for higher returns in the near future, this article delves into the concept of property styling, its process, benefits and why hiring professional stylists can make a significant difference in the property’s market appeal and eventual sale price.

What is property styling?

Property styling, often referred to as home staging, involves preparing and decorating a property for sale to make it more appealing to the highest number of potential buyers. This practice aims to highlight the property’s strengths, downplay its weaknesses and help buyers envision themselves living in the space. In Sydney’s competitive market, where first impressions are everything, property styling can be the difference between a quick sale at an excellent price and a listing that lingers on the market.

How does property styling work?

The process of property styling can vary, ranging from simple decluttering and rearranging of furniture to a complete overhaul involving rentals of furniture, artwork and decor to suit a targeted buyer demographic. Homeowners can opt for a DIY approach, leveraging their own design sensibilities and resources like online tutorials and rental services. However, this can lead to a number of mistakes being made and might even damage the overall sellability of the home. Common errors DIY home stylists make are:

  • Featuring personal photographs, accolades and keepsakes — While your cherished memories might be intriguing, they can divert attention from the main attraction: your property. It can also make it difficult for the prospective buyer to envision themselves living in the space. To ensure an effective open house, visitors must remain concentrated on what the home has to offer them.
  • Concealing belongings in closets — Although not every prospective buyer is inclined to inspect closets, there are those who will explore every nook and cranny. Stashing items away in these spaces can make them appear cluttered and disorganised, detracting from the perception of ample storage.
  • Exposing undesirable habits — Visible signs of habits, such as indoor shoe-wearing, full ashtrays or overcrowded closets, should be avoided. These could be misconstrued by potential buyers as signals of neglect, suggesting the property hasn’t been well-maintained. The goal is to erase any hints of a hectic household, presenting a tidy, neutral environment instead.
  • Personalising room decor — Individual styles and lifestyle preferences vary widely. Decorating according to your personal taste may alienate buyers who have different preferences. Home property styling aims to maintain a neutral aesthetic that resonates with a broad audience, ensuring the home appeals to as many potential buyers as possible.

To avoid these mistakes, professional property stylists like Adore Property Styling bring a level of expertise and market knowledge that typically results in a more appealing and cohesive look. Professionals are adept at neutralising spaces, optimising layouts and creating emotionally appealing environments that resonate with buyers’ aspirations.

Professional property styling benefits

If you’re still unconvinced that home staging is a job for professionals, here are some of the advantages of property styling that make this investment more than worth it:

  • Quality photography — Professionally styled properties present a visually appealing image that translates beautifully in photographs. This is essential in today’s digital age, where the majority of buyers first encounter listings on websites and social media platforms.
  • Distinctive listings — A styled home stands out in a market flooded with options, ensuring it grabs attention immediately. This differentiation can be crucial in drawing more foot traffic to open houses or viewings.
  • Creating a vision — Professional property stylists know how to dress a home in such a way that it helps potential buyers envision the life they could lead in the property. This emotional connection can be a powerful motivator in the decision-making process.
  • Broad appeal — Professional stylists aim to create a welcoming and aspirational space that appeals to a wide range of tastes, making it easier for buyers to see themselves living in the home.
  • Perceived value — A well-styled home often appears more cared for and luxurious, leading buyers to perceive it as more valuable. This perception can translate into a willingness to pay a higher price.
  • Competitive edge — In competitive markets like Sydney, a professionally styled property can stand out among similarly priced homes, potentially driving up the sale price due to increased buyer interest.
  • Reducing market time — Homes that are styled typically spend less time on the market. A quicker sale reduces the seller’s carrying costs, such as mortgage payments and maintenance, adding to the financial benefits.
  • Avoiding price reductions — Properties that linger on the market often undergo price reductions to reignite interest. A styled home’s appeal can prevent this, preserving the seller’s desired price point.

How much does property styling cost?

The cost of property styling in Sydney can vary widely based on the specific property styling package. The size of the property, the extent of the styling needed and the duration of the furniture and decor rental all have a bearing on the cost.

On average, property styling services can range from a few thousand dollars for basic services to tens of thousands for more extensive and high-end properties. There are providers though, such as Adore Property Styling, that offer high-end results through full or partial styling services that work within the limitations of your budget. Despite the cost, the investment in property styling often pays off in terms of higher sale prices and quicker sales, making it a valuable tool for sellers in the Sydney market.

Property styling has become an indispensable strategy for sellers looking to achieve the best possible sales price in Sydney’s competitive real estate market. It enhances a property’s appeal, ensures it stands out in a crowded market and speaks to potential buyers’ aspirations. While the DIY route is available, the expertise, efficiency and market knowledge professional stylists bring to the table can significantly impact the sale outcome — and if you’re looking for the best property styling service in Sydney, look no further than Adore Property Styling.

Elevate your property’s allure with Adore Property Styling.

Whether you’re looking to captivate potential buyers as a homeowner or seeking unparalleled staging solutions as a real estate agent, our seasoned professionals promise to elevate your property’s market presence. Our process starts with a detailed consultation to understand your unique needs, we craft a tailored strategy that fits your budget while surpassing your expectations.

At Adore Property Styling, our commitment to quality results can be seen in our extensive track record of transforming spaces into highly sought-after properties that ensures your listing stands out in the competitive real estate landscape.

Get the best deal for your property with Adore Property Styling. To learn more, check out our FAQs page or contact us to start the journey towards a lucrative sale today.

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