What Does A Property Stylist Do?

14 May 2024 by omg

When you decide to sell your home, presenting it in its best light becomes a top priority. You want potential buyers to walk in, immediately envision it as their own and offer a good price. The solution to achieving this? Hiring a property stylist. A professional property stylist transforms your space into a buyer’s dream, accentuating its strengths and charm through strategic design and decor.

In this blog post, we’ll delve into the role of property stylists, discussing everything from how they work to the benefits of hiring one for your property.

How is a property stylist different from an interior designer?

If you aren’t familiar with the concept, you might be wondering, ”What does a stylist do, and how do they differ from an interior designer?” To truly understand the significance of property stylists, let’s clearly distinguish their role from interior designers.

Also known as a house stylist or real estate stylist, a property stylist is a professional who specialises in preparing and decorating homes for sale — this is where the main difference lies. The property stylist aims to enhance the house’s appeal to potential buyers, while the interior designer’s focus is on the homeowner’s needs and preferences.

Here are other ways these two professions differ:

  • Their audience — Property stylists focus on staging homes to attract the broadest range of possible buyers, using neutral and agreeable aesthetics. Interior designers tailor spaces according to personal tastes, preferences and functional needs.
  • Temporary vs. permanent solutions — Property stylists often use rented furniture and accessories to stage homes temporarily for sale. On the other hand, interior designers select permanent fixtures, furniture and decor that align with the homeowner’s long-term vision.
  • Market awareness — One of the most important distinctions is that property stylists must know current market trends and buyer preferences to effectively stage homes. Interior designers focus on expressing the individual style and identity of the homeowner through design.
  • Cost and investment — Finally, property styling typically involves a shorter-term financial investment to increase the home’s sale price while interior design jobs require a more significant, long-term investment focused on personal satisfaction and home functionality.

Understanding these differences can help homeowners decide which professional best suits their current needs — if you’re preparing a home for sale, definitely consider a real estate styling service. However, if you’re customising your space for personal enjoyment, go with an interior designer who will prioritise your requirements.

Solutions for every property styling challenge

Another point of consideration is that working with a real estate stylist means you have the advantage of their expertise to effortlessly tackle various challenges you may face if you were to DIY your property styling. For example, you may have limited funds to allocate towards staging and styling your home by yourself.

Your stylist will know how to focus on high-impact, low-cost updates, such as re-painting key wall spaces, decluttering your space and rearranging existing furniture. Even better, they’ll have an accessible network of furniture for rent, so you end up paying less for key pieces that will drastically improve your home’s allure.

Instead of stressing over these challenges by yourself and losing out on opportunities to sell at an ideal price, entrust your property stylist to deal with the following property styling risks:

  • Unique property features — Odd layouts, outdated features and unconventional architecture can lower a home’s aesthetics if styling isn’t done right. Your stylist will know how to emphasise its uniqueness as a selling point, creatively incorporate such features into the styling theme, or use decor to divert attention from less attractive aspects.
  • Small spaces — Without proper styling, smaller rooms can be perceived as wasted space. However, an experienced stylist will skilfully make use of light colours, mirrors and appropriately scaled furniture to create spacious and functional rooms future buyers will appreciate.
  • Personalised decor — The presence of your personal items or overly niche decor may not appeal to the broad market, so your property stylist will help neutralise the space by removing personal items and choosing more universally pleasing decor and colour schemes. This also protects you from revealing too much personal information if you’re still living in your property during the sales process.
  • Lack of natural light — Properties with great lighting are always widely appreciated, so it’s best to dress up dark rooms that feel small and unwelcoming. Leave it to your stylist to ingeniously increase lighting with lamps, mood lighting and reflecting decor pieces for an improved ambience.

To address these challenges, you can expect your house stylist to use a methodical approach, creating a strategic and compelling styling for the real estate market. The step-by-step process of property styling typically involves the following:

  1. Consultation — This initial assessment allows the stylist to understand the home’s current state and the seller’s goals. It’s crucial for setting the direction of the styling effort, ensuring it aligns with the seller’s expectations and the property’s needs.
  2. Strategy development — Developing a styling plan tailored to potential buyers is essential for creating a targeted appeal. This strategy considers the demographic and psychographic profiles of likely buyers to make the property as attractive as possible to them.
  3. Decluttering and repairs — Simplifying spaces by decluttering and addressing minor repairs is vital for presenting a clean, well-maintained home. This step ensures that your buyers aren’t distracted by personal items or concerned about maintenance issues.
  4. Furniture and decor selection — Selecting the right pieces fills your spaces beautifully and creates an emotional connection, enhancing your property’s best features. This selection process is critical for setting the right tone and atmosphere.
  5. Staging — The actual arrangement of furniture and decor to showcase the property’s potential is an art that requires a deep understanding of space, flow and design principles. Impressive staging maximises the use of space and highlights the property’s strengths.
  6. Final touches — Adding small, thoughtful details gives the home a warm, inviting feel, making it easier for buyers to imagine living there. These final touches can make a significant difference in the overall impact the property makes.

Each step is integral to transforming a property into a market-ready home that effectively interests buyers. Combined with a property stylist’s expertise on the market, this process results in better first impressions, leading to faster sales. Moreover, the enhanced appeal often translates into higher selling prices, as buyers are willing to pay more for a home that meets their ideal standards of comfort and aesthetics.

Collaborating with Adore Property Styling

Work with Adore Property Styling for all your real estate property styling needs. Whether you’re a homeowner needing to enhance your property’s market appeal or an agent looking for professional staging solutions, our in-depth expertise will elevate your property’s presentation.

As your professional property styling partner, we customise our services to meet your specific needs. We offer both partial property styling services and full house styling services for properties, so regardless of your project’s size or scope, we’re equipped to assist you in achieving the best possible outcome.

Our process begins with a comprehensive consultation to understand your vision and objectives, followed by strategic planning tailored to fit your budget requirements and meet your expectations. With our extensive experience and a keen eye for design, you can trust us to transform your spaces into highly desirable homes, ensuring your property stands out in the competitive real estate market.

Reach out to one of our experts

Choose Adore Property Styling today and leave your property in the hands of experts with a proven track record — contact us to get started on your journey for professional real estate styling.

To learn more about what our property stylists can do for you, you can also check out our FAQs page.

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